Astra by Wati

Astra by Wati is an AI-driven Sales Development Representative (SDR) agent created by the customer engagement platform Wati to automate initial sales conversations and lead qualification on websites. Its primary value lies in converting anonymous website visitors into qualified sales leads around the clock, without requiring constant human oversight, thereby accelerating pipeline generation and capturing potential customer intent in real-time.

Key features: The AI agent can engage visitors in natural, multi-turn conversations to understand their needs, ask qualifying questions, and guide them through product discovery. It is capable of identifying customer intent from their queries and behavior, automatically scoring and prioritizing leads based on predefined criteria. The system can schedule meetings or demos by integrating with calendar tools and provide instant answers to common product or service questions, effectively acting as a first point of contact.

What makes Astra unique is its deep integration within the Wati ecosystem, which is built on WhatsApp Business API, allowing for a seamless transition from website chat to continued engagement on WhatsApp. It leverages advanced natural language processing to maintain contextually relevant conversations and can be trained on a company's specific knowledge base. The platform is web-based and designed for easy setup without extensive coding, focusing on sales and marketing teams looking to automate their top-of-funnel activities.

Ideal for sales and marketing teams at B2B companies, e-commerce businesses, and any organization with significant website traffic seeking to improve lead conversion rates. Specific use cases include automating initial contact for SaaS products, qualifying inbound leads from ad campaigns, providing instant customer support for common inquiries, and capturing lead information for follow-up by human sales representatives, ensuring no potential customer is missed during off-hours.