Looti

Looti is a predictive marketing AI platform designed to automate and enhance the process of lead generation and audience building. Its core value proposition lies in using machine learning to analyze vast amounts of data, helping businesses identify and target hyper-qualified leads with precision, thereby supercharging sales and marketing growth. By moving beyond simple list building to predictive scoring and segmentation, it transforms raw data into actionable, high-intent prospects.

Key features: The platform offers multi-source data aggregation, pulling information from various public and proprietary databases to build comprehensive lead profiles. It includes powerful AI segmentation and filter fine-tuning, allowing users to target leads based on company maturity, technology stack, hiring signals, and intent data. Built-in data cleaning ensures list accuracy, while features like CSV import/export and CRM integrations facilitate workflow. The self-service platform enables users to define custom criteria, such as 'companies using Salesforce that are hiring DevOps engineers,' to generate targeted, activable lead lists.

What sets Looti apart is its focus on predictive lead scoring and hyper-qualification, using machine learning models to predict which leads are most likely to convert, rather than just providing contact lists. It emphasizes data quality with built-in cleaning processes and offers deep filtering options not commonly found in simpler tools, like company maturity and specific tech stack filters. Technically, it integrates with popular CRM systems and sales engagement platforms, making the qualified leads immediately actionable for outreach campaigns.

Ideal for B2B sales and marketing teams, especially in technology, SaaS, and software development sectors, where targeting specific company attributes and buyer intent is critical. It is valuable for sales operations professionals managing lead scoring, marketing teams running account-based marketing (ABM) campaigns, and growth hackers seeking efficient customer acquisition channels. Specific use cases include building prospect lists for a new product launch, identifying companies likely to need a service based on hiring trends, or enriching an existing CRM with qualified, scored leads.

Pricing starts with a free plan offering basic features, while paid plans begin at $99 per month, providing access to more leads, advanced filters, and predictive scoring capabilities, scaling up for larger teams and enterprise needs.