Miros

Miros is an AI-powered search and discovery platform designed to transform the online shopping experience by eliminating the dependency on traditional keyword-based search. Developed by the company Miros, its core value lies in understanding implicit user intent through behavioral analysis, thereby surfacing highly relevant products that shoppers may not have been able to articulate or find through conventional search bars. This approach aims to reduce search abandonment, increase conversion rates, and create a more intuitive, serendipitous shopping journey that mimics the discovery process in a physical store.

Key features include the Wordless Search technology, which interprets user interactions like scrolling, hovering, and click patterns to infer buying intent in real-time. The platform provides dynamic visual search results that update as the user browses, offering personalized product recommendations without any manual input. It seamlessly integrates visual similarity search, allowing users to find items resembling those they are viewing. Additionally, it offers robust analytics for merchants to understand discovery pathways and optimize merchandising strategies based on actual shopper behavior rather than assumptions.

What makes Miros unique is its foundational shift from query-reactive to behavior-proactive search, leveraging advanced computer vision and machine learning models to decode visual and interaction data as a form of query. Technically, it operates as a SaaS platform that can be integrated into existing e-commerce sites via APIs or plugins, requiring no changes to the front-end user interface from the shopper's perspective. It is designed to work across devices and platforms, enhancing mobile and desktop shopping experiences alike by focusing on the natural, often non-verbal, cues that indicate interest.

Ideal for online retailers, marketplaces, and brands seeking to reduce friction in the product discovery phase and boost average order value. Specific use cases include fashion and home decor sites where visual inspiration is key, large catalogs where users struggle to articulate needs, and any e-commerce business aiming to decrease bounce rates from empty search results. It is particularly valuable for merchants who want to leverage their existing site traffic more effectively by turning passive browsing into active, confident purchasing decisions.